GNSR Textiles

GNSR Textiles is a Varanasi fashion store run by Rishi Agarwal, who is also the face of the brand. The store itself is new — a neat, clean space on Sigra–Rathyatra Road — but the family firm behind it is not: G N Brothers carries a long legacy in Varanasi's textile trade. The range is genuinely versatile. For women there are sarees and suit sets of all varieties, dupattas, and accessories including handbags, potli bags and sling bags; for men, kurta sets, shirt-and-pant sets and Nehru-style jacket sets — alongside bed sheets. GNSR delivers pan-India online, with orders coming in through Instagram. We have been associated with GNSR Textiles for around a year and a half, handling social media management, content creation and influencer marketing. We built the Instagram account from scratch — zero followers — to around 7,000 so far. They have been a very professional client and open to new ideas throughout. Over the last six months, Rishi Agarwal's father has come up as an emerging face of the brand. A well-known, recognised figure in Varanasi's textile industry through his association with G N Brothers, bringing him on camera gave the account a strong boost. Father–son duo campaigns and campaigns built around his pure Banarasi style have both gone very well, as have multiple customer testimonial videos and posts. More creative campaigns are planned ahead, and the client is also planning to launch a website soon.