Dhanuka Silks

Dhanuka Silks is a Varanasi ethnic-wear retailer with a curated collection of sarees, bridal wear, dupattas and festive fashion — from classic Banarasi and handloom sarees to chiffon, georgette and ready-to-wear drapes. We have been associated with Dhanuka Silks for almost 2.5 years, and we started from scratch: zero followers, zero posts, zero following. Everything on their public Instagram to date has been built by Wizards. All marketing decisions and strategy are handled by us, across Instagram, YouTube, WhatsApp and influencer marketing. The work runs on a steady rhythm: content shoots twice a month, with models hired for product shoots, across their stores at Rathyatra, Bansphatak, Orderly Bazaar and inside Varanasi Airport. Festival campaigns for Diwali, Holi, Raksha Bandhan, New Year and other festivals have all been big hits. The most recent campaign went viral on Instagram: the launch of Dhanuka Silks' 8th showroom at Orderly Bazaar, Varanasi, inaugurated by Bollywood actress Shilpa Shetty. Wizards ran the marketing and campaign for the event — top-notch branding that also earned us real goodwill in the market. The owners are very happy with the marketing response, and the client has continuously grown its digital marketing and branding budget — it has roughly doubled over 2.5 years. It is a strong, long-term relationship.