A personal brand patients trust — and the guidelines allow
With the new NDC guidelines on social media and advertising, doctors need to be careful about what they post. We help doctors, dentists and clinics in India build a credible, guideline-conscious presence on Instagram — without guesswork.
Free
15-minute profile audit
₹40,000
Starting price
Primary platform
Monthly
Reporting cadence
New guidelines, old posts — and a lot of confusion
Most doctors we speak to are unsure what is still okay to post. Here is what we usually hear.
New guidelines on social media and advertising
The new NDC guidelines have put the spotlight on how healthcare professionals present themselves online. Broadly, that means avoiding misleading claims, guarantees of results, patient testimonials used as promotion, and before/after content that can mislead — and respecting patient consent and privacy in everything you share. We always recommend reading the official guidelines yourself or with your advisor for the exact rules.
What should I delete, and what can I keep?
Years of posts, reels and stories are already on your profile. Some are perfectly fine, some may need editing, and some may be better archived. Without a clear review, many doctors either leave everything as it is or stop posting altogether — neither helps patients find and trust you.
Quacks and fake before/afters set the tone online
Patients scrolling Instagram see exaggerated claims and doctored before/after pictures every day. Qualified doctors who post responsibly can get drowned out. A clear, honest and consistent personal brand is how genuine expertise stands apart.
Everything a doctor's profile needs, handled as one job
Content Strategy
Content pillars and a monthly calendar built around your specialty and your patients’ real questions.
Compliant Posts & Reels
Scripting, shooting guidance and editing for posts and reels, written with the guidelines in mind.
Profile Optimisation
Bio, highlights, contact details and profile structure that look professional and credible.
Compliance Review
A review of your existing posts with clear recommendations on what to keep, edit or archive.
Shooting Guidance
Simple direction so you can shoot at your clinic, or formats that do not need you on camera.
Monthly Reporting
A plain-language monthly report on what was published and how it performed.
From audit to monthly review — 4 clear steps
Free profile audit call
A 15-minute video call to look at your current profile and what you want from it.
Strategy
Content pillars, tone and a monthly calendar, plus a review of existing posts.
Content
Scripting, shooting guidance, editing and posting of compliant posts and reels.
Monthly review
A monthly report and adjustments for the next month.
Personal branding for doctors, from ₹40,000
Includes content strategy, compliant posts and reels (scripting, shooting guidance, editing), profile optimisation, a compliance review of existing posts, and monthly reporting. Final scope is agreed after the free audit call.
Questions we get all the time
Still have something else on your mind? We're one message away.
Ask us directlyWill my existing posts break the guidelines?
Some may need attention — that is exactly what the compliance review is for. We go through your existing posts and recommend what to keep, edit or archive. For the exact rules, we always suggest referring to the official guidelines or your advisor.
Can I still post educational content with pictures?
Generally, yes. Educational content that informs patients without misleading claims or guarantees is the backbone of a trustworthy profile. We take care with patient pictures, consent and privacy.
Do I have to appear on camera?
No. Appearing on camera helps patients get to know you, but we also plan formats that do not need you on screen. Where you do appear, we give simple shooting guidance.
Is this only for dentists?
No. It is for all doctors and clinics — dentists, physicians, specialists and multi-doctor clinics.
What does it cost?
Personal branding for doctors and professionals starts from ₹40,000. The exact scope is agreed after your free profile audit call.
How do I get started?
Book a free 15-minute profile audit through our contact form or message us on WhatsApp at +91 80721 99651.
Book a free 15-minute profile audit
A short video call to review your Instagram profile and talk through what to keep, what to change and what to post next.
Or call +91 80721 99651 · admin@wizards.co.in