Girdhar Das and Sons
A 55-year-old Varanasi retail institution, turned into a pan-India e-commerce brand through consistent content and real customer trust.
10,000+ followers on Instagram, 14,000+ on Facebook, 5,100+ subscribers on YouTube
19.8K clicks and 2.09M impressions on Google Search over the past year (Search Console)
Online payments, COD, and pan-India shipping live since December 2025
Daily orders now arriving from across India, ₹100–₹20,000 in order value
Real (human) site traffic runs 64.5% mobile — the design and checkout are built around that
Girdhar Das and Sons has been a fixture in Varanasi's retail scene for 55 years — a trusted name for kitchenware and home appliances long before either of us was in business. We started working together in 2023, beginning with something simple: consistent, honest social media content showing the actual store, the actual products, the actual people behind the counter. Within a couple of months, that consistency showed up somewhere unexpected — foot traffic at the physical store increased, as customers began recognising the shop from what they'd already seen online. The website had existed for years by that point, but only as a catalogue — a place to browse, not to buy. In December 2025, we helped activate real e-commerce: online payments, cash on delivery, and shipping across India. The first few months were quiet, as first months usually are. By March, that had changed completely — the store now processes consistent orders from across the country every day, ranging from a ₹100 spice tin to a ₹20,000 appliance, some shipments as light as 100g and others as heavy as 45kg.
Services we provided
Website Development
Fast, conversion-focused websites on modern frameworks.
WhatsApp Marketing
Catalogs, broadcasts, and automation on WhatsApp Business.
Content Creation
Blog posts, captions, and copy that sound like your brand.
Videography
Professional filming, on location or in studio.
Google & Meta Ads Management
Hands-on campaign management, tested and optimised weekly.
Social Media Planning & Management
Strategy, content, and community management, done consistently.
Influencer Marketing
Matched with creators whose audience actually converts.
Performance Marketing
Budget strategy across paid channels, tied to real ROI.
Website technical overview
Performance
The same standing on-page SEO checklist runs on every product and category page — optimised meta titles and descriptions, a clean header hierarchy, descriptive alt text on every product image, SEO-friendly URLs, internal linking between related products and categories, and a current XML sitemap. On speed, product images are compressed, browser caching and asset minification are enabled, and listing pages use lazy-loading — treated as non-negotiable on every build, not an optional extra.
Responsiveness
Built mobile-first on Laravel with Tailwind CSS. Our own visitor intelligence tracking shows real (human) traffic running 64.5% mobile, and the design and checkout flow are built and tested around that reality.
Scalability
The backend runs on Laravel with a Razorpay webhook-based payment integration — order creation happens only after payment is verified server-side, independent of whether the customer's browser stays open, the industry-standard, most reliable pattern for growing order volume. The catalogue and category structure, including a custom-built two-panel sidebar menu, are built to keep expanding as new products are added, without needing a redesign.
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