Clinica Derm
From buried on page three to owning page one — the SEO engine behind Hyderabad's most-searched-for skin clinic.

16-month cumulative: 7,083 clicks and 1.18 million impressions on Google Search
Average search position improved from 35.3 to a low of 7.9, holding in the 8–17 range through 2026
Branded searches near position 1: "clinicaderm" at 1.12, "clinica derm banjara hills" at 1.03
Competitive non-branded terms now rank top-5: "dermatologist hyderabad" (4.5), "best dermatologist hyderabad" (5.0)
Managing the website and SEO since August 2024
5,407 of 7,083 total clicks come from mobile at an average position of 8.69, vs. 32.16 on desktop

Clinica Derm is a skin and hair clinic in Banjara Hills, Hyderabad, led by Dr. Deepthi Atmakuri — a board-certified dermatologist (DDVL, MBBS) with an aesthetics fellowship from Mahidol University, Thailand, and over 2,500 clients treated. She's also an independently recognised voice in the field — featured in the Times of India, and honoured at Times Power Women Telangana 2026 — credentials that exist entirely apart from our scope here, which is purely the website and its search visibility. We've managed Clinica Derm's WordPress website and full-scope SEO since August 2024. No social media is part of this engagement — Dr. Atmakuri runs her own Instagram and Facebook independently. The process runs on a fixed weekly and monthly rhythm: keyword research, done in discussion with the client and layered against competitor research, drives every new piece of content — blog posts and treatment pages built around real search demand, not guesswork. A dedicated team member handles ongoing backlink building across the web. Clinica Derm gets a performance report every week and a full audit every month, so they always know exactly where the site stands. The Google Search Console data tells the actual story: average search position moved from the mid-30s in May 2025 to single digits by March 2026 — a site that used to be buried in search results now regularly lands on page one, and has held that ground for over a year since. Branded searches dominate outright, but just as important, competitive non-branded terms like "dermatologist hyderabad" and "best dermatologist in hyderabad" now rank in the 4.5–5.7 range, putting Clinica Derm in real contention against every other clinic in the city, not just searches for their own name.
Average Google search position, May 2025 – Sep 2026
Lower is better — position 1 is the top organic result
May '25: 35.3 → Sep '26*: 12.5
Services we provided
Website technical overview
Performance
The same standing on-page SEO checklist runs across every treatment and blog page — optimised meta titles and descriptions, a clean header hierarchy, descriptive alt text on treatment photography, SEO-friendly URLs, and internal linking between related treatment and blog pages, on top of the keyword and competitor research already driving the content plan. On speed, images are compressed (important on a photography-heavy clinic site), caching and minification are enabled, and render-blocking scripts are kept to a minimum — checked every time new content goes live.
Responsiveness
Built on WordPress (Elementor), and the search data backs up how well it performs on mobile: 5,407 of the site's 7,083 total clicks come from mobile at an average position of 8.69, compared to 32.16 on desktop — a meaningful gap in the site's favour on the device most patients actually search from.
Scalability
The WordPress/Elementor setup makes it easy to keep expanding the treatment and blog library — new procedures, new patient-education content — without redesigning the site, which is exactly the structure behind the SEO growth: content added consistently, month over month, on a foundation built to hold it.
UI/UX Theme
Photography-led and trust-focused, in keeping with an aesthetic/dermatology practice: a hero section built around Dr. Deepthi Atmakuri herself, three feature blocks up top (Expert Dermatologists / Advanced Technology / Personalized Treatment), a clean treatment-category grid, and dedicated sections for media features and patient testimonials — all designed to build credibility before a first-time visitor ever picks up the phone.
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