ChatGPT Business Hub: How to Claim Your Business in ChatGPT

On 10 November 2026, OpenAI announced Businesses in ChatGPT, a beta that lets companies claim their business inside ChatGPT through a new tool called ChatGPT Business Hub. For years the advice for local businesses has been “claim your Google Business Profile.” This is the first time ChatGPT has offered something similar.

This post explains what Business Hub does, who can use it today, how verification works and what we recommend businesses in India prepare — based only on what OpenAI and the search industry press have published so far.

What is ChatGPT Business Hub?

According to OpenAI’s announcement, Business Hub lets a business:

• Claim its business in ChatGPT and, once verified, update key details such as website, description, category and logo.
• Add product feeds with pricing and availability (useful for online stores; Shopify merchants can connect their store directly).
• See insights — the number of mentions, website clicks, and “discovery topics”, which OpenAI describes as common themes across conversations where the business’s website is cited.
• Build a Business Agent — a separate, clearly labelled chat that answers customer questions using the business’s own information (currently only for eligible ecommerce and online service businesses in the US).

OpenAI says ChatGPT is used by 1.2 billion people each week, That reach is why it is worth checking now whether your business can claim a profile, even if you are a small business.

Who can claim a business right now?

This is where the details matter. OpenAI’s help article on setting up your business says:

• You can claim a business if you own it or are authorised to represent it. You do not need an ads account or a ChatGPT Enterprise agreement.
• Eligible businesses can claim an existing listing or add one “where ChatGPT is available and the required verification is supported” — availability depends on the business’s location and type.
• If you run an eligible online business and can’t find your listing, you may see an option to add it.
• Local stores and restaurants can currently claim only an existing US listing. So a shop, clinic or restaurant in India may not be able to claim a location profile yet.
• Business Agents are limited for now to eligible ecommerce and online service businesses in the US with a website.

OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time, but has not given dates.

How verification works

The help article lists four ways to verify a claim, depending on what ChatGPT offers for your business:

1. Business phone — a code by SMS or automated call to the number on the listing.
2. Business email — a code sent to the business email address.
3. Website domain — adding a DNS TXT record to your domain, then selecting “Verify domain”.
4. Shopify store — signing in to the store you are claiming.

After the claim is approved, you also need to complete identity verification with Persona before you can publish changes, view insights or create an agent. OpenAI says you may need a government-issued ID, business registration information and proof that you are authorised to represent the business. The blue verified check appears only after Persona verification is approved.

In a hands-on walkthrough, Search Engine Journal found that choosing the physical-location option showed a waitlist, while the website option let them continue — which matches OpenAI’s note that local listings are US-only for now.

What Business Hub does not do

OpenAI is clear on this: claiming your business does not guarantee higher placement or more sales, and advertising does not influence ChatGPT’s independent answers. ChatGPT may still use other sources when it talks about your business. Business Hub is about keeping your information accurate and seeing how often you are mentioned — not buying a ranking.

Businesses also don’t get to see individual customer prompts or conversations. Insights are aggregated, cover the past 28 days, and only appear once there is enough activity to meet OpenAI’s reporting thresholds. A blank number does not necessarily mean zero.

What businesses in India should do now

• Check Business Hub. Sign in to ChatGPT, open Business Hub from the sidebar and search for your business name. If you have a website-based business and see the option to claim or add it, start the process.
• Get your paperwork ready. Keep the business name, legal name, registered address, business email and phone exactly as they appear on your official records. OpenAI says mismatches can cause Persona checks to fail.
• Line up DNS access. If you plan to verify by website domain, make sure you (or your web agency) can add a TXT record.
• Keep your public information consistent. Since ChatGPT can draw on other sources, your website, Google Business Profile and social profiles should show the same name, address, phone and services.
• Make your website easy to cite. Clear service pages, real contact details, FAQs and accurate structured data help any search system — Google or ChatGPT — understand what you do.

Google is moving in the same direction: this week it made Gemini 4 Hydrogen the default model in AI Mode, and we covered the ongoing Google November 2026 core update yesterday. Visibility in AI answers is becoming part of normal SEO work.

How Wizards can help

Our AI consultancy and SEO consultancy teams help businesses get their information, website and listings in shape for both Google and AI assistants. If you are in Varanasi, see our SEO services in Varanasi or our full digital marketing agency in Varanasi page. Or simply book a free call and we will look at your setup with you.

Written by Ravi Khetan, Founder, Wizards Next LLP, a digital marketing agency in Varanasi. About us